Not all sunscreen is created equal

Preview text: Bad sunscreen costs more than you think

burndThursday, Apr 23, 2026 at 10:40 PM EasternKlaviyo
burndNot all sunscreen is created equal
Subject
Not all sunscreen is created equal
Preview text
Bad sunscreen costs more than you think
From
help@getburnd.com
Brand
burnd
Sent
Thu Apr 23, 2026, 10:40 PM ET
Size
55 KB
Images
15
Links
14, 3 of them buttons
Subject length
34 characters

Against burnd's usual

Sent in the 10 PM hour, which holds 4% of its emails; 11% arrive in the 4 AM hour. The subject is 34 characters; its average is 35.

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Sent just before and after

May 13, 2026 4:30 PMDon’t know how SPF works?!
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Apr 29, 2026 4:30 PMThe internet’s been lying to you about sunscreen
Apr 23, 2026 10:40 PMNot all sunscreen is created equal (this email)
Apr 21, 2026 10:40 PMThis ain't Sephora, BUT...
Apr 17, 2026 1:02 PMYou probably don't need sunscreen this evening
Mar 27, 2026 7:02 AMSomeone's going to The US Open (for golf)

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