The internet’s been lying to you about sunscreen

Preview text: Big surprise there...

burndWednesday, Apr 29, 2026 at 4:30 PM EasternKlaviyo
burndThe internet’s been lying to you about sunscreen
Subject
The internet’s been lying to you about sunscreen
Preview text
Big surprise there...
From
help@getburnd.com
Brand
burnd
Sent
Wed Apr 29, 2026, 4:30 PM ET
Size
47 KB
Images
12
Links
12, 3 of them buttons
Subject length
48 characters

Against burnd's usual

Sent in the 4 PM hour, which holds 11% of its emails; 11% arrive in the 4 AM hour. The subject is 48 characters; its average is 34.

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From
burnd <[email protected]>
Subject
The internet’s been lying to you about sunscreen
Date
Wed, 29 Apr 2026 20:30:04 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.email.getburnd.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=email.getburnd.com s=mtd1
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  1. from kl-203-28-40.kmta.shared.klaviyomail.com [170.203.28.40] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

May 20, 2026 4:15 PM"Chemical" sunscreen isn’t a bad word!
May 13, 2026 4:30 PMDon’t know how SPF works?!
May 6, 2026 4:30 PM4 years of medical school in 4 emails
Apr 29, 2026 4:30 PMThe internet’s been lying to you about sunscreen (this email)
Apr 23, 2026 10:40 PMNot all sunscreen is created equal
Apr 21, 2026 10:40 PMThis ain't Sephora, BUT...
Apr 17, 2026 1:02 PMYou probably don't need sunscreen this evening

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