Why on earth is a knife company called Cain & Abel?

Preview text: Honestly, the real answer is probably darker than most people would expect.

Cain & AbelWednesday, Jul 22, 2026 at 6:45 PM EasternKlaviyo
Cain & AbelWhy on earth is a knife company called Cain & Abel?
Subject
Why on earth is a knife company called Cain & Abel?
Preview text
Honestly, the real answer is probably darker than most people would expect.
From
cam@cainandabel.co.nz
Sent
Wed Jul 22, 2026, 6:45 PM ET
Sent to
New Zealand (cainandabel.co.nz)
Size
31 KB
Images
4
Links
5, 3 of them buttons
Subject length
51 characters

Against Cain & Abel's usual

Sent in the 6 PM hour, which holds 6% of its emails; 15% arrive in the 6 AM hour. The subject is 51 characters; its average is 36.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Cam from Cain & Abel <[email protected]>
Subject
Why on earth is a knife company called Cain & Abel?
Date
Wed, 22 Jul 2026 22:45:14 +0000 (UTC)
Message-ID domain
geopod-ismtpd-1
Return-Path domain
k1.hello.www.cainandabel.co.nz
DKIM signature
d=hello.www.cainandabel.co.nz s=s1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1322.shared.klaviyomail.com [167.89.69.210] by our receiving server with ESMTPS
  2. by recvd-…-2q7h2 with SMTP
  3. from (unnamed) by geopod-ismtpd-1 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Aug 7, 2026 7:00 AMIf you've got one of our first 100 knives...... read this
Aug 5, 2026 7:00 AMThis knife started with the wrong name
Aug 3, 2026 7:30 PMWhy home cooks love this smaller blade!
Jul 29, 2026 7:00 AMWe did call a knife Tom Petty once upon a dinner.
Jul 27, 2026 7:01 PMThe knife named 'The One'... Here's Why
Jul 23, 2026 4:00 PMThe knife so 'Handy' we actually called it that
Jul 22, 2026 6:45 PMWhy on earth is a knife company called Cain & Abel? (this email)

More from Cain & Abel

All Cain & Abel emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.