Time to layer up.

Preview text: The flannel shirts, in five colorways.

calm.Friday, Aug 21, 2026 at 6:30 AM EasternKlaviyo
calm.Time to layer up.
Subject
Time to layer up.
Preview text
The flannel shirts, in five colorways.
From
hello@c-alm.com
Brand
calm.
Sent
Fri Aug 21, 2026, 6:30 AM ET
Size
45 KB
Images
9
Links
12, 3 of them buttons
Subject length
17 characters

Against calm.'s usual

Sent in its busiest hour, 6 AM, which holds 13% of its emails. The subject is 17 characters; its average is 26.

Report this email

Sent just before and after

Sep 1, 2026 6:01 AMThe collection is live.
Aug 31, 2026 10:31 AMENTER THE STORE: 9029
Aug 28, 2026 7:01 AM‘SWEET DREAMS ARE MADE OF THIS’ lookbook now live
Aug 21, 2026 6:30 AMTime to layer up. (this email)
Aug 19, 2026 7:02 AMBack: the Blue Knit Hoodie.
Aug 14, 2026 9:01 AMThe Rhinestone Hoodie, restocked.
Aug 13, 2026 10:06 AMThe pieces you missed, just restocked.

More from calm.

All calm. emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.