96% of people do this, and it costs 332 hours of sleep a year

Preview text: It's not a discipline problem. Here's what's actually driving it.

CalmyThursday, Aug 13, 2026 at 9:01 PM EasternKlaviyo
Calmy96% of people do this, and it costs 332 hours of sleep a year
Subject
96% of people do this, and it costs 332 hours of sleep a year
Preview text
It's not a discipline problem. Here's what's actually driving it.
From
hello@calmy.com.au
Brand
Calmy
Sent
Thu Aug 13, 2026, 9:01 PM ET
Size
29 KB
Images
3
Links
4, 2 of them buttons
Subject length
61 characters

Against Calmy's usual

Sent in the 9 PM hour, which holds 10% of its emails; 14% arrive in the 7 AM hour. The subject is 61 characters; its average is 44.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Calmy <[email protected]>
Subject
96% of people do this, and it costs 332 hours of sleep a year
Date
Fri, 14 Aug 2026 01:01:15 +0000 (UTC)
Message-ID domain
geopod-ismtpd-57
Return-Path domain
k1.send.calmy.com.au
DKIM signature
d=send.calmy.com.au s=s1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-tvhj8 with SMTP
  2. from (unnamed) by geopod-ismtpd-57 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Aug 20, 2026 7:48 AMSleep divorce: why more couples are sleeping apart
Aug 17, 2026 9:30 PMGive Dad the gift of calm this Father's Day
Aug 16, 2026 9:30 PMIs mouth taping actually safe?
Aug 13, 2026 9:01 PM96% of people do this, and it costs 332 hours of sleep a year (this email)
Aug 11, 2026 9:42 PM🚨 GoCalm Almost Sold Out – Only a few left in stock!
Aug 9, 2026 11:33 PMIs your sleep tracker making you anxious? It has a name now
Aug 6, 2026 7:41 AMReal stories on sleep and anxiety from GoCalm

More from Calmy

All Calmy emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.