We built sleepwear for actual SLEEP!

Preview text: Breathable bamboo that gets softer, not thinner.

Chilli & CharliFriday, Oct 16, 2026 at 4:30 PM EasternKlaviyo
Chilli & CharliWe built sleepwear for actual SLEEP!
Subject
We built sleepwear for actual SLEEP!
Preview text
Breathable bamboo that gets softer, not thinner.
From
hello@chilliandcharli.com.au
Sent
Fri Oct 16, 2026, 4:30 PM ET
Size
29 KB
Images
4
Links
5, 2 of them buttons
Subject length
36 characters

Against Chilli & Charli's usual

Sent in its busiest hour, 4 PM, which holds 40% of its emails. The subject is 36 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Chilli & Charli <[email protected]>
Subject
We built sleepwear for actual SLEEP!
Date
Fri, 16 Oct 2026 20:30:31 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.email.chilliandcharli.com.au
DKIM signature
d=shared.klaviyomail.com s=def1; d=email.chilliandcharli.com.au s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Oct 23, 2026 4:35 PMYour code is waiting 👀
Oct 21, 2026 4:00 AMYou're invited. Soleil is yours first. 🌞
Oct 18, 2026 4:32 PMThis is why Chilli & Charli exists
Oct 16, 2026 4:30 PMWe built sleepwear for actual SLEEP! (this email)
Oct 15, 2026 4:29 PMOur sleepwear no-go list (and how we fixed it)
Oct 14, 2026 4:24 PMWelcome To Elevated Sleepwear 🤍
Jul 29, 2026 7:14 AMI actually wasn't planning on doing this...

More from Chilli & Charli

All Chilli & Charli emails

Sent the same day by similar brands

Same ESP and the closest weekly volume, sent on Oct 16, 2026.

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.