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The upgrade cycle is broken—and we’re all stuck in it

Gadgets keep upgrading. But we’re told to wait it out.

CinchMonday, Mar 23, 2026 at 5:07 AM EasternKlaviyo
CinchThe upgrade cycle is broken—and we’re all stuck in it
Subject
The upgrade cycle is broken—and we’re all stuck in it
Preview text
Gadgets keep upgrading. But we’re told to wait it out.
From
no-reply@cinch.sg
Brand
Cinch
Sent
Mon Mar 23, 2026, 5:07 AM ET
Sent to
Singapore (samsung.cinch.sg)
Size
80 KB
Images
21
Links
18, 4 of them buttons
Subject length
55 characters

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Sent in the 5 AM hour, which holds 6% of its emails; 66% arrive in the 7 AM hour. The subject is 55 characters; its average is 33.

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Sent just before and after

Mar 28, 2026 2:54 PMWe built Cinch for people who don’t want tech to be a burden
Mar 26, 2026 7:01 AMPay Day Special: Your favorite phone on Offer!
Mar 26, 2026 5:06 AMWhy does something that should feel simple feel so hard?
Mar 23, 2026 5:07 AMThe upgrade cycle is broken—and we’re all stuck in it (this email)
Mar 22, 2026 7:01 AMTry before you buy 👀
Mar 20, 2026 7:01 AMGet 40% CASHBACK
Mar 20, 2026 5:06 AMBuying gadgets used to feel exciting. Now it feels exhausting.

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