BST: The lie that kept me fat for 25 years

Preview text: Cherry-picked data from seven countries. An entire generation paid for it.

Thursday, Aug 13, 2026 at 7:00 AM EasternKlaviyo

ClubwellBST: The lie that kept me fat for 25 years

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Subject: BST: The lie that kept me fat for 25 years
Preview text: Cherry-picked data from seven countries. An entire generation paid for it.
From: steveb@clubwell.com
Brand: Clubwell
ESP: Klaviyo
Sent: Thu Aug 13, 2026, 7:00 AM ET
Sent to: United Kingdom (clubwell.co.uk), clubwell.com
Size: 66 KB
Images: 28
Links: 16, 5 of them buttons
Subject length: 42 characters

Against Clubwell's usual

Sent in its busiest hour, 7 AM, which holds 40% of its emails. The subject is 42 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Aug 25, 2026 7:00 AM	60 seconds. Then you'll know what to take.
	Aug 20, 2026 7:01 AM	BST: A bus advert made me angry
	Aug 18, 2026 7:01 AM	Five jobs. One scoop. No fuss.
	Aug 13, 2026 7:00 AM	BST: The lie that kept me fat for 25 years (this email)
	Aug 11, 2026 7:02 AM	Green⁵ now costs less than £1 a day
	Aug 6, 2026 7:00 AM	BST: Your brain never stopped growing
	Aug 4, 2026 2:01 PM	Your hunger doesn't check the clock