Back to reality

Preview text: August happened. Let's talk about September.

ColliderTuesday, Sep 1, 2026 at 12:02 PM EasternKlaviyo
ColliderBack to reality
Subject
Back to reality
Preview text
August happened. Let's talk about September.
From
hello@drinkcollider.com
Sent
Tue Sep 1, 2026, 12:02 PM ET
Sent to
United Kingdom (drinkcollider.co.uk)
Size
51 KB
Images
16
Links
15, 4 of them buttons
Subject length
15 characters

Against Collider's usual

Sent in the 12 PM hour, which holds 9% of its emails; 31% arrive in the 3 AM hour. The subject is 15 characters; its average is 28.

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Sent just before and after

Sep 10, 2026 4:03 AMWarning: Highly drinkable
Sep 5, 2026 3:00 AMReally sceptical about this sort of thing
Sep 3, 2026 3:01 AMIt's different now
Sep 1, 2026 12:02 PMBack to reality (this email)
Aug 20, 2026 12:30 PMThe honest drinks menu
Aug 13, 2026 3:01 AM64% of us drink to cope
Aug 9, 2026 6:02 AMWhat's actually inside your beer?

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