It's different now

Preview text: We didn't just join the category. We rewrote it.

ColliderThursday, Sep 3, 2026 at 3:01 AM EasternKlaviyo
ColliderIt's different now
Subject
It's different now
Preview text
We didn't just join the category. We rewrote it.
From
hello@drinkcollider.com
Sent
Thu Sep 3, 2026, 3:01 AM ET
Sent to
United Kingdom (drinkcollider.co.uk)
Size
42 KB
Images
14
Links
13, 4 of them buttons
Subject length
18 characters

Against Collider's usual

Sent in its busiest hour, 3 AM, which holds 31% of its emails. The subject is 18 characters; its average is 28.

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Sent just before and after

Sep 13, 2026 7:15 AMThe sofa is calling
Sep 10, 2026 4:03 AMWarning: Highly drinkable
Sep 5, 2026 3:00 AMReally sceptical about this sort of thing
Sep 3, 2026 3:01 AMIt's different now (this email)
Sep 1, 2026 12:02 PMBack to reality
Aug 20, 2026 12:30 PMThe honest drinks menu
Aug 13, 2026 3:01 AM64% of us drink to cope

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