[New for You] Is your favorite brand getting worse on purpose?

Preview text: [New for You] Is your favorite brand getting worse on purpose? 96 Plus: how to complain…

Consumers' CheckbookWednesday, Aug 12, 2026 at 8:18 AM EasternHubSpot
Consumers' Checkbook[New for You] Is your favorite brand getting worse on purpose?
Subject
[New for You] Is your favorite brand getting worse on purpose?
Preview text
[New for You] Is your favorite brand getting worse on purpose? 96 Plus: how to complain…
From
subscriptions@checkbook.org
Sent
Wed Aug 12, 2026, 8:18 AM ET
Size
92 KB
Images
12
Links
21, 2 of them buttons
Subject length
62 characters

Against Consumers' Checkbook's usual

Sent in the 8 AM hour, which holds 4% of its emails; 83% arrive in the 7 AM hour. The subject is 62 characters; its average is 50.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Consumers' Checkbook <[email protected]>
Subject
[New for You] Is your favorite brand getting worse on purpose?
Date
Wed, 12 Aug 2026 08:18:16 -0400
Message-ID domain
bf06x.hubspotemail.net
Return-Path domain
bf06x.hubspotemail.net
DKIM signature
d=bf06x.hubspotemail.net s=hs2; d=checkbook.org s=hs2-39873840
Authentication
dkim=pass (bf06x.hubspotemail.net), dkim=pass (checkbook.org), spf=pass (bf06x.hubspotemail.net), dmarc=pass (checkbook.org)
List-Unsubscribe
Present, one-click
Feedback-ID sender
HubSpot

Servers it passed through, newest first

  1. from bid47vs.bf06x.hubspotemail.net [158.247.24.150] by our receiving server with ESMTPS

Other sending headers (names only): X-HS-Cid, X-Report-Abuse-To

Report this email

Sent just before and after

More from Consumers' Checkbook

All Consumers' Checkbook emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.