They Sent It

End midnight diaper runs

but how?

CoterieSunday, Oct 25, 2026 at 9:06 AM EasternKlaviyo
CoterieEnd midnight diaper runs
Subject
End midnight diaper runs
Preview text
but how?
From
hello@coterie.com
Brand
Coterie
Sent
Sun Oct 25, 2026, 9:06 AM ET
Size
40 KB
Images
7
Links
14, 5 of them buttons
Subject length
24 characters

Against Coterie's usual

Sent in its busiest hour, 9 AM, which holds 40% of its emails. The subject is 24 characters; its average is 28.

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From
Coterie <[email protected]>
Subject
End midnight diaper runs
Date
Sun, 25 Oct 2026 13:06:54 +0000 (UTC)
Message-ID domain
geopod-ismtpd-37
Return-Path domain
send.coterie.com
DKIM signature
d=coterie.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-w47f4 with SMTP
  2. from (unnamed) by geopod-ismtpd-37 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Nov 1, 2026 9:03 AMNo more late-night changes, please
Oct 29, 2026 9:03 AMA special discount code for you
Oct 27, 2026 9:10 AMMeet The Wipe
Oct 25, 2026 9:06 AMEnd midnight diaper runs (this email)
Oct 24, 2026 5:27 AMNoticed you, noticing us
Oct 23, 2026 5:59 AMHave you met our products?
Oct 21, 2026 12:01 PMStop asking moms to fix the mental load

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