Stop asking moms to fix the mental load

Preview text: let’s put this convo onto dads’ algorithms

CoterieWednesday, Oct 21, 2026 at 12:01 PM EasternKlaviyo
CoterieStop asking moms to fix the mental load
Subject
Stop asking moms to fix the mental load
Preview text
let’s put this convo onto dads’ algorithms
From
hello@coterie.com
Brand
Coterie
Sent
Wed Oct 21, 2026, 12:01 PM ET
Size
46 KB
Images
18
Links
19, 1 of them buttons
Subject length
39 characters

Against Coterie's usual

Sent in the 12 PM hour, which holds 13% of its emails; 40% arrive in the 9 AM hour. The subject is 39 characters; its average is 28.

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From
Coterie <[email protected]>
Subject
Stop asking moms to fix the mental load
Date
Wed, 21 Oct 2026 16:01:47 +0000 (UTC)
Message-ID domain
geopod-ismtpd-4
Return-Path domain
send.coterie.com
DKIM signature
d=coterie.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-srzwx with SMTP
  2. from (unnamed) by geopod-ismtpd-4 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 25, 2026 9:06 AMEnd midnight diaper runs
Oct 24, 2026 5:27 AMNoticed you, noticing us
Oct 23, 2026 5:59 AMHave you met our products?
Oct 21, 2026 12:01 PMStop asking moms to fix the mental load (this email)
Oct 19, 2026 3:01 PMThere’s a wipe for that!
Oct 15, 2026 12:01 PMOur Moms First partnership
Oct 13, 2026 11:06 AMOpen for cozy fall vibes

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