What idiot spends this much on an eye mask?

Preview text: Kiwi understatement meets American bluntness - plus a little milestone celebration.

Friday, Nov 6, 2026 at 5:51 PM EasternKlaviyo

Do Not Disturb Sleep CompanyWhat idiot spends this much on an eye mask?

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Subject: What idiot spends this much on an eye mask?
Preview text: Kiwi understatement meets American bluntness - plus a little milestone celebration.
From: chris@donotdisturbsleep.com
Brand: Do Not Disturb Sleep Company
ESP: Klaviyo
Sent: Fri Nov 6, 2026, 5:51 PM ET
Sent to: New Zealand (donotdisturbsleep.co.nz), dreamfleece.com, kind-face.com
Size: 89 KB
Images: 7
Links: 23, 3 of them buttons
Subject length: 43 characters

Against Do Not Disturb Sleep Company's usual

Sent in its busiest hour, 5 PM, which holds 24% of its emails. The subject is 43 characters; its average is 40.

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