Built heavy. Priced like it isn't.

Preview text: The Heavy Duty Starter Set. Everything for a real shave, $6.99.

Dollar Shave ClubWednesday, Oct 7, 2026 at 8:31 PM EasternKlaviyo
Dollar Shave ClubBuilt heavy. Priced like it isn't.
Subject
Built heavy. Priced like it isn't.
Preview text
The Heavy Duty Starter Set. Everything for a real shave, $6.99.
From
members@dollarshaveclub.com
Sent
Wed Oct 7, 2026, 8:31 PM ET
Sent to
dollarshhaveclub.com
Size
85 KB
Images
10
Links
13, 4 of them buttons
Subject length
34 characters

Against Dollar Shave Club's usual

Sent in the 8 PM hour, which holds 12% of its emails; 21% arrive in the 12 PM hour. The subject is 34 characters; its average is 32.

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From
Dollar Shave Club <[email protected]>
Subject
Built heavy. Priced like it isn't.
Date
Thu, 08 Oct 2026 00:31:25 +0000 (UTC)
Message-ID domain
geopod-ismtpd-103
Return-Path domain
klaviyo.dollarshaveclub.com
DKIM signature
d=dollarshaveclub.com s=kl2
List-Unsubscribe
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  1. by recvd-…-8wrdk with SMTP
  2. from (unnamed) by geopod-ismtpd-103 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 9, 2026 12:04 PMA $25 kit wearing a $9.99 price tag.
Oct 8, 2026 8:30 PMSix blades. One very heavy handle.
Oct 8, 2026 12:31 PMTwo-fifty, minus the pink tax.
Oct 7, 2026 8:31 PMBuilt heavy. Priced like it isn't. (this email)
Oct 7, 2026 12:03 PMWe skipped the frills. Kept the shave.
Oct 6, 2026 8:31 PMFour razors, one balm, under five bucks.
Oct 6, 2026 12:04 PMA whole shave kit. Less than a coffee.

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