Bad news first, then 50% off

Preview text: Congress might ban our drinks on Dec 12. The sale is how we’re coping.

Tuesday, Oct 13, 2026 at 9:01 AM EasternKlaviyo

Drink HouseplantBad news first, then 50% off

Fit to screenFull size

Using this email in an article? Credit: Drink Houseplant email via They Sent It, with a link to this page. Full-size image

Use this example

Subject: Bad news first, then 50% off
Preview text: Congress might ban our drinks on Dec 12. The sale is how we’re coping.
From: hello@drinkhouseplant.com
Brand: Drink Houseplant
ESP: Klaviyo
Sent: Tue Oct 13, 2026, 9:01 AM ET
Size: 42 KB
Images: 7
Links: 11, 1 of them buttons
Subject length: 28 characters

Against Drink Houseplant's usual

Sent in its busiest hour, 9 AM, which holds 23% of its emails. The subject is 28 characters; its average is 33.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Oct 19, 2026 9:02 AM	16 Cans for only $36
	Oct 17, 2026 9:02 AM	50% Off. Ends Dec 12.
	Oct 15, 2026 9:02 AM	The Clock’s Ticking (Literally, Dec 12)
	Oct 13, 2026 9:01 AM	Bad news first, then 50% off (this email)
	Oct 9, 2026 1:09 PM	Still thinking about Houseplant Beverages?
	Oct 9, 2026 9:05 AM	Everything's 50% off, Blackberry included
	Oct 7, 2026 11:31 AM	Starting now: 50% OFF SITEWIDE