How our 100-night trial actually works

Preview text: What's covered, why we say give it 30 nights, and what happens if it's not right.

Dusk&Dawn

Tuesday, Oct 20, 2026 at 9:00 PM EasternKlaviyo

Dusk&DawnHow our 100-night trial actually works

Fit to screenFull size

How our 100-night trial actually works - email from Dusk&Dawn

Using this email in an article? Credit: Dusk&Dawn email via They Sent It, with a link to this page. Full-size image

Use this example

Download imageMore for writers

Subject: How our 100-night trial actually works
Preview text: What's covered, why we say give it 30 nights, and what happens if it's not right.
From: support@duskanddawn.com.au
Brand: Dusk&Dawn
ESP: Klaviyo
Sent: Tue Oct 20, 2026, 9:00 PM ET
Size: 90 KB
Images: 36
Links: 34, 1 of them buttons
Subject length: 38 characters

Against Dusk&Dawn's usual

Sent in the 9 PM hour, which holds 6% of its emails; 31% arrive in the 4 AM hour. The subject is 38 characters, the same as its average.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Dusk&Dawn <[email protected]>
Subject: How our 100-night trial actually works
Date: Wed, 21 Oct 2026 01:00:40 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.mail.duskanddawn.com.au
DKIM signature: d=shared.klaviyomail.com s=def1; d=mail.duskanddawn.com.au s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

	Nov 5, 2026 1:00 AM	Black Friday Sale: You're SleepSaver code unlocks MORE discounts
	Nov 4, 2026 2:33 AM	Questions about our we can answer?
	Nov 3, 2026 9:01 PM	Black Friday is live. The offer is yours to reveal.
	Oct 20, 2026 9:00 PM	How our 100-night trial actually works (this email)
	Oct 20, 2026 2:01 PM	🥇🇦🇺 Australia's most awarded mattress company (here's the proof)
	Oct 18, 2026 1:03 PM	💤 Welcome to better sleep (and why we're different)
	Oct 15, 2026 6:30 PM	✌️ Two ways to get exceptional sleep