They Sent It

Nobody tells you what to do with the old one

Getting rid of a mattress is harder than buying one.

Dusk&DawnSunday, Sep 27, 2026 at 8:01 PM EasternKlaviyo
Dusk&DawnNobody tells you what to do with the old one
Subject
Nobody tells you what to do with the old one
Preview text
Getting rid of a mattress is harder than buying one.
From
support@duskanddawn.com.au
Sent
Sun Sep 27, 2026, 8:01 PM ET
Size
88 KB
Images
35
Links
33, 1 of them buttons
Subject length
44 characters

Against Dusk&Dawn's usual

Sent in the 8 PM hour, which holds 15% of its emails; 30% arrive in the 4 AM hour. The subject is 44 characters; its average is 38.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Dusk&Dawn <[email protected]>
Subject
Nobody tells you what to do with the old one
Date
Mon, 28 Sep 2026 00:01:37 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.mail.duskanddawn.com.au
DKIM signature
d=shared.klaviyomail.com s=def1; d=mail.duskanddawn.com.au s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Oct 9, 2026 3:01 AMYour spring mattress reset, in five steps
Oct 7, 2026 3:02 AMAustralia buries 1.8 million mattresses a year
Oct 1, 2026 4:00 AMDaylight saving takes an hour from you
Sep 27, 2026 8:01 PMNobody tells you what to do with the old one (this email)
Sep 18, 2026 7:01 PMWhen a single bed stops being enough
Sep 14, 2026 7:00 PMYour immune system works while you sleep
Sep 13, 2026 4:30 AMYour is waiting (+ exclusive offer inside)

More from Dusk&Dawn

All Dusk&Dawn emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.