They Keep Coming Back. Here's Why.
Preview text: 4.8 stars and a 77 NPS are strong. But the real signal is simpler: people buy it again.

Using this email in an article? Credit: Eastern Standard Provisions email via They Sent It, with a link to this page. Full-size image
- Subject
- They Keep Coming Back. Here's Why.
- Preview text
- 4.8 stars and a 77 NPS are strong. But the real signal is simpler: people buy it again.
- From
- hello@
esprovisions.com - ESP
- Klaviyo
- Sent
- Mon Oct 26, 2026, 8:54 AM ET
- Sent to
- esprovisions.com
- Size
- 53 KB
- Images
- 21
- Links
- 23, 12 of them buttons
- Subject length
- 34 characters
Against Eastern Standard Provisions's usual
Sent in the 8 AM hour, which holds 10% of its emails; 51% arrive in the 11 AM hour. The subject is 34 characters; its average is 36.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Eastern Standard Provisions <[email protected]>
- Subject
- They Keep Coming Back. Here's Why.
- Date
- Mon, 26 Oct 2026 12:54:51 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.send.esprovisions.com
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=send.esprovisions.com s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Oct 27, 2026 8:55 AM | Friday Night Just Got Tastier. | |
| Oct 27, 2026 1:03 AM | That Pretzel Box Is Still On Your Mind | |
| Oct 26, 2026 11:00 AM | Last Chance! The Boo Ends Tonight! | |
| Oct 26, 2026 8:54 AM | They Keep Coming Back. Here's Why. (this email) | |
| Oct 25, 2026 11:00 AM | Your Jack-O’-Lantern Is Missing Something! 🎃 | |
| Oct 25, 2026 8:53 AM | This Is What a Real Soft Pretzel Tastes Like. | |
| Oct 24, 2026 8:52 AM | The Pretzel That Ended Up on Oprah's List |
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Why People Still Come Back For These Pretzels
Oct 29, 2026 8:57 AM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 26, 2026.









