Frost is coming. Here's why I'm not panicking this year.

Preview text: Hi friend, For years, the first hard frost caught me completely off guard. Every. Single…

Elm DirtThursday, Oct 8, 2026 at 1:49 PM EasternKlaviyo
Elm DirtFrost is coming. Here's why I'm not panicking this year.
Subject
Frost is coming. Here's why I'm not panicking this year.
Preview text
Hi friend, For years, the first hard frost caught me completely off guard. Every. Single…
From
support@elmdirt.com
Sent
Thu Oct 8, 2026, 1:49 PM ET
Size
20 KB
Images
6
Links
10, 5 of them buttons
Subject length
56 characters

Against Elm Dirt's usual

Sent in its busiest hour, 1 PM, which holds 28% of its emails. The subject is 56 characters; its average is 45.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Lauren <[email protected]>
Subject
Frost is coming. Here's why I'm not panicking this year.
Date
Thu, 08 Oct 2026 17:49:20 +0000 (UTC)
Message-ID domain
geopod-ismtpd-66
Return-Path domain
send.elmdirt.com
DKIM signature
d=elmdirt.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-c64t2 with SMTP
  2. from (unnamed) by geopod-ismtpd-66 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

More from Elm Dirt

All Elm Dirt emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.