Are you subsidizing weak emails with your profit margin?

Preview text: Some eCom brands pay Meta or Google for a click. Then they pay the customer to buy (giving…

Email EngineersMonday, Mar 23, 2026 at 9:15 AM EasternKlaviyo
Email EngineersAre you subsidizing weak emails with your profit margin?
Subject
Are you subsidizing weak emails with your profit margin?
Preview text
Some eCom brands pay Meta or Google for a click. Then they pay the customer to buy (giving…
From
matias@email-engineers.com
Sent
Mon Mar 23, 2026, 9:15 AM ET
Sent to
email-engineers.com, new.email-engineers.com
Size
47 KB
Images
2
Links
2, 1 of them buttons
Subject length
56 characters

Against Email Engineers's usual

Sent in the 9 AM hour, which holds 15% of its emails; 28% arrive in the 11 AM hour. The subject is 56 characters; its average is 44.

Report this email

Sent just before and after

Mar 26, 2026 11:09 AMYour Instagram ads would never
Mar 25, 2026 10:51 AMHow empathetic emails kills sales
Mar 24, 2026 11:08 AMDescribing a pain vs. describing their pain
Mar 23, 2026 9:15 AMAre you subsidizing weak emails with your profit margin? (this email)
Mar 22, 2026 10:08 AMThe minimum effective email dose
Mar 20, 2026 1:42 PMWinning email strategy for retailer ecom stores
Mar 18, 2026 3:50 PMI was wrong

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.