How empathetic emails kills sales

Preview text: I was reviewing email copy for a client this morning. The product was a lightweight…

Email EngineersWednesday, Mar 25, 2026 at 10:51 AM EasternKlaviyo
Email EngineersHow empathetic emails kills sales
Subject
How empathetic emails kills sales
Preview text
I was reviewing email copy for a client this morning. The product was a lightweight…
From
matias@email-engineers.com
Sent
Wed Mar 25, 2026, 10:51 AM ET
Sent to
email-engineers.com, new.email-engineers.com
Size
52 KB
Images
2
Links
2, 1 of them buttons
Subject length
33 characters

Against Email Engineers's usual

Sent in the 10 AM hour, which holds 20% of its emails; 28% arrive in the 11 AM hour. The subject is 33 characters; its average is 44.

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