The one Klaviyo metric that matters

Preview text: Two weeks ago a client Slacked me at midnight panicking that our click rate had dropped…

Email EngineersSunday, May 3, 2026 at 11:20 AM EasternKlaviyo
Email EngineersThe one Klaviyo metric that matters
Subject
The one Klaviyo metric that matters
Preview text
Two weeks ago a client Slacked me at midnight panicking that our click rate had dropped…
From
matias@email-engineers.com
Sent
Sun May 3, 2026, 11:20 AM ET
Sent to
email-engineers.com, new.email-engineers.com
Size
46 KB
Images
3
Links
4, 1 of them buttons
Subject length
35 characters

Against Email Engineers's usual

Sent in its busiest hour, 11 AM, which holds 28% of its emails. The subject is 35 characters; its average is 44.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Matias Perelli - Email Engineers <[email protected]>
Subject
The one Klaviyo metric that matters
Date
Sun, 03 May 2026 15:20:47 +0000 (UTC)
Message-ID domain
geopod-ismtpd-56
Return-Path domain
klaviyo.email-engineers.com
DKIM signature
d=email-engineers.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1396.shared.klaviyomail.com [149.72.90.8] by our receiving server with ESMTPS
  2. by recvd-…-kpblg with SMTP
  3. from (unnamed) by geopod-ismtpd-56 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

May 7, 2026 10:17 AM5 types of Klaviyo users (only 1 should be on Klaviyo)
May 5, 2026 9:45 AMEmail is still king
May 4, 2026 10:43 AMGive me asymmetry or give me death
May 3, 2026 11:20 AMThe one Klaviyo metric that matters (this email)
May 1, 2026 12:32 PMSell more with browse abandonment flows
Apr 30, 2026 4:42 PMHow to make Klaviyo revenue more consistent
Apr 29, 2026 5:50 PMA message to brands looking for an email agency

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