Why educational emails don't work they way they used to, and what to send instead

Preview text: It's become evident email doesn't way the way it used to. Here's why: In 2012, Instagram…

Email EngineersThursday, Apr 16, 2026 at 10:15 AM EasternKlaviyo
Email EngineersWhy educational emails don't work they way they used to, and what to send instead
Subject
Why educational emails don't work they way they used to, and what to send instead
Preview text
It's become evident email doesn't way the way it used to. Here's why: In 2012, Instagram…
From
matias@email-engineers.com
Sent
Thu Apr 16, 2026, 10:15 AM ET
Sent to
email-engineers.com, new.email-engineers.com
Size
55 KB
Images
3
Links
4, 1 of them buttons
Subject length
82 characters

Against Email Engineers's usual

Sent in the 10 AM hour, which holds 20% of its emails; 28% arrive in the 11 AM hour. The subject is 82 characters; its average is 44.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Matias Perelli - Email Engineers <[email protected]>
Subject
Why educational emails don't work they way they used to, and what to send instead
Date
Thu, 16 Apr 2026 14:15:12 +0000 (UTC)
Message-ID domain
geopod-ismtpd-47
Return-Path domain
klaviyo.email-engineers.com
DKIM signature
d=email-engineers.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1396.shared.klaviyomail.com [149.72.90.8] by our receiving server with ESMTPS
  2. by recvd-…-p7sqj with SMTP
  3. from (unnamed) by geopod-ismtpd-47 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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