They Sent It

Horsehair. Yes, really

Our answer to what you put in your mouth twice a day

EquilTuesday, Oct 6, 2026 at 7:57 PM EasternKlaviyo
EquilHorsehair. Yes, really
Subject
Horsehair. Yes, really
Preview text
Our answer to what you put in your mouth twice a day
From
online@equil.co.nz
Brand
Equil
Sent
Tue Oct 6, 2026, 7:57 PM ET
Size
46 KB
Images
18
Links
15, 1 of them buttons
Subject length
22 characters

Against Equil's usual

Sent in the 7 PM hour, which holds 11% of its emails; 14% arrive in the 2 AM hour. The subject is 22 characters; its average is 31.

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From
Equil <[email protected]>
Subject
Horsehair. Yes, really
Date
Tue, 06 Oct 2026 23:57:31 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
email.equil.co.nz
DKIM signature
d=shared.klaviyomail.com s=def1; d=equil.co.nz s=km1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 15, 2026 3:31 AMWhere most people start
Oct 13, 2026 12:59 AMWelcome to EQUIL - Here's 11% off 🌞
Oct 11, 2026 4:32 PMCastor oil bristles are still plastic
Oct 6, 2026 7:57 PMHorsehair. Yes, really (this email)
Oct 1, 2026 4:30 PMYour gut starts in your mouth
Sep 28, 2026 7:03 PMFrom a seed in Ghana to your pillow
Sep 25, 2026 5:00 PM🚰 They found it in the tap water. And the bottled water.

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