The questions we asked first

Preview text: Where it comes from, what's in it, and what we test for.

EquilSaturday, Oct 17, 2026 at 3:32 AM EasternKlaviyo
EquilThe questions we asked first
Subject
The questions we asked first
Preview text
Where it comes from, what's in it, and what we test for.
From
hello@equil.co.nz
Brand
Equil
Sent
Sat Oct 17, 2026, 3:32 AM ET
Size
29 KB
Images
13
Links
13, 1 of them buttons
Subject length
28 characters

Against Equil's usual

Sent in the 3 AM hour, which holds 9% of its emails; 14% arrive in the 2 AM hour. The subject is 28 characters; its average is 30.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Dave & Graedon, Equil <[email protected]>
Subject
The questions we asked first
Date
Sat, 17 Oct 2026 07:32:51 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
email.equil.co.nz
DKIM signature
d=shared.klaviyomail.com s=def1; d=equil.co.nz s=km1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 31, 2026 10:52 AMStill reading up on Equil?
Oct 19, 2026 4:19 PMYou already have the routine ☀️🌙
Oct 19, 2026 4:31 AMYour 11% is still here
Oct 17, 2026 3:32 AMThe questions we asked first (this email)
Oct 15, 2026 3:31 AMWhere most people start
Oct 13, 2026 12:59 AMWelcome to EQUIL - Here's 11% off 🌞
Oct 11, 2026 4:32 PMCastor oil bristles are still plastic

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