The questions we asked first
Preview text: Where it comes from, what's in it, and what we test for.

- Subject
- The questions we asked first
- Preview text
- Where it comes from, what's in it, and what we test for.
- From
- hello@
equil.co.nz - Brand
- Equil
- ESP
- Klaviyo
- Sent
- Sat Oct 17, 2026, 3:32 AM ET
- Size
- 29 KB
- Images
- 13
- Links
- 13, 1 of them buttons
- Subject length
- 28 characters
Against Equil's usual
Sent in the 3 AM hour, which holds 9% of its emails; 14% arrive in the 2 AM hour. The subject is 28 characters; its average is 30.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Dave & Graedon, Equil <[email protected]>
- Reply-To
- [email protected]
- Subject
- The questions we asked first
- Date
- Sat, 17 Oct 2026 07:32:51 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- email.equil.co.nz
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=equil.co.nz s=km1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Oct 31, 2026 10:52 AM | Still reading up on Equil? | |
| Oct 19, 2026 4:19 PM | You already have the routine ☀️🌙 | |
| Oct 19, 2026 4:31 AM | Your 11% is still here | |
| Oct 17, 2026 3:32 AM | The questions we asked first (this email) | |
| Oct 15, 2026 3:31 AM | Where most people start | |
| Oct 13, 2026 12:59 AM | Welcome to EQUIL - Here's 11% off 🌞 | |
| Oct 11, 2026 4:32 PM | Castor oil bristles are still plastic |
More from Equil
All Equil emailsThe questions we get asked most.
Nov 2, 2026 9:53 AM
Oct 31, 2026 10:52 AM
You already have the routine ☀️🌙
Oct 19, 2026 4:19 PM
Oct 19, 2026 4:31 AM
Oct 15, 2026 3:31 AM
Welcome to EQUIL - Here's 11% off 🌞
Oct 13, 2026 12:59 AM
Castor oil bristles are still plastic
Oct 11, 2026 4:32 PM
Oct 6, 2026 7:57 PM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 17, 2026.








