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Magnesium isn't the problem

25% off Plant 5-HTP. The upstream bit most people skip.

EquilTuesday, May 26, 2026 at 2:00 AM EasternKlaviyo
EquilMagnesium isn't the problem
Subject
Magnesium isn't the problem
Preview text
25% off Plant 5-HTP. The upstream bit most people skip.
From
hello@equil.co.nz
Brand
Equil
Sent
Tue May 26, 2026, 2:00 AM ET
Size
34 KB
Images
4
Links
2, 2 of them buttons
Subject length
27 characters

Against Equil's usual

Sent in its busiest hour, 2 AM, which holds 14% of its emails. The subject is 27 characters; its average is 30.

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Sent just before and after

Jun 24, 2026 9:04 PMYou left something behind..
Jun 23, 2026 5:30 PMThis one took us a while
Jun 14, 2026 8:15 PMSomething's coming.
May 26, 2026 2:00 AMMagnesium isn't the problem (this email)
May 21, 2026 2:15 AMLast bottles standing 🫡
May 18, 2026 8:31 PMOur 5-HTP has outgrown plastic bottles
May 10, 2026 6:28 PMDid you forget? 🤍

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