We ditched the plastic

Preview text: Same plant-grown formula. New refillable tin, recyclable refills, lower price when you…

Tuesday, Jun 30, 2026 at 7:31 PM EasternKlaviyo

EquilWe ditched the plastic

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Subject: We ditched the plastic
Preview text: Same plant-grown formula. New refillable tin, recyclable refills, lower price when you…
From: hello@equil.co.nz
Brand: Equil
ESP: Klaviyo
Sent: Tue Jun 30, 2026, 7:31 PM ET
Size: 32 KB
Images: 6
Links: 6, 1 of them buttons
Subject length: 22 characters

Against Equil's usual

Sent in the 7 PM hour, which holds 11% of its emails; 14% arrive in the 2 AM hour. The subject is 22 characters; its average is 30.

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	Jul 20, 2026 12:25 AM	Equil Weekly #2- Missing the village, stress & mineral depletion + buckwheat bread
	Jul 13, 2026 3:00 AM	Notes from the Land #1
	Jun 30, 2026 7:31 PM	We ditched the plastic (this email)
	Jun 24, 2026 9:04 PM	You left something behind..
	Jun 23, 2026 5:30 PM	This one took us a while
	Jun 14, 2026 8:15 PM	Something's coming.