Introducing Summer '95

Preview text: A tropical scent that feels like a memory you didn't realise you missed.

ESASFriday, Mar 27, 2026 at 3:03 PM EasternKlaviyo
ESASIntroducing Summer '95
Subject
Introducing Summer '95
Preview text
A tropical scent that feels like a memory you didn't realise you missed.
From
hello@esasnyc.com
Brand
ESAS
Sent
Fri Mar 27, 2026, 3:03 PM ET
Size
62 KB
Images
12
Links
11, 5 of them buttons
Subject length
22 characters

Against ESAS's usual

Sent in the 3 PM hour, which holds 9% of its emails; 10% arrive in the 12 PM hour. The subject is 22 characters; its average is 30.

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Sent just before and after

Mar 29, 2026 11:03 AMThe Most Addictive Scent We've Ever Made
Mar 28, 2026 6:34 PM"Does it actually smell good?”
Mar 28, 2026 1:04 PMA Summer You Can't Quite Put Into Words
Mar 27, 2026 3:03 PMIntroducing Summer '95 (this email)
Mar 26, 2026 11:06 AMThe Bare You Love, Improved
Mar 25, 2026 6:30 PMSame Bare. Longer Wear
Mar 22, 2026 4:55 AMStill Wearing “Conventional Fragrance”? Read This.

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