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The Most Addictive Scent We've Ever Made

Creamy banana. Sun-warmed coconut. Golden vanilla.

ESASSunday, Mar 29, 2026 at 11:03 AM EasternKlaviyo
ESASThe Most Addictive Scent We've Ever Made
Subject
The Most Addictive Scent We've Ever Made
Preview text
Creamy banana. Sun-warmed coconut. Golden vanilla.
From
hello@esasnyc.com
Brand
ESAS
Sent
Sun Mar 29, 2026, 11:03 AM ET
Size
60 KB
Images
11
Links
10, 5 of them buttons
Subject length
40 characters

Against ESAS's usual

Sent in the 11 AM hour, which holds 4% of its emails; 9% arrive in the 12 PM hour. The subject is 40 characters; its average is 30.

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Sent just before and after

Apr 4, 2026 4:01 PMA note from us about Summer '95
Mar 30, 2026 6:34 PMWe made history and it’s MADE SAFE®
Mar 30, 2026 11:04 AMThe Most Addictive Scent We've Ever Made · Resent
Mar 29, 2026 11:03 AMThe Most Addictive Scent We've Ever Made (this email)
Mar 28, 2026 6:34 PM"Does it actually smell good?”
Mar 28, 2026 1:04 PMA Summer You Can't Quite Put Into Words
Mar 27, 2026 3:03 PMIntroducing Summer '95

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