They Sent It

The magentic scent of blue hour

Bright at first, cool in the middle, warm at the end

ESASSunday, Aug 23, 2026 at 10:07 AM EasternKlaviyo
ESASThe magentic scent of blue hour
Subject
The magentic scent of blue hour
Preview text
Bright at first, cool in the middle, warm at the end
From
hello@esasnyc.com
Brand
ESAS
Sent
Sun Aug 23, 2026, 10:07 AM ET
Size
53 KB
Images
11
Links
10, 5 of them buttons
Subject length
31 characters

Against ESAS's usual

Sent in the 10 AM hour, which holds 5% of its emails; 10% arrive in the 3 PM hour. The subject is 31 characters, the same as its average.

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Subject
The magentic scent of blue hour
Date
Sun, 23 Aug 2026 14:07:52 +0000 (UTC)
Message-ID domain
geopod-ismtpd-12
Return-Path domain
send.esasnyc.com
DKIM signature
d=esasnyc.com s=kl2
List-Unsubscribe
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Servers it passed through, newest first

  1. by recvd-…-bsw9l with SMTP
  2. from (unnamed) by geopod-ismtpd-12 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 28, 2026 4:31 PMEnd of summer sale is here 🎉
Aug 27, 2026 11:02 AMWord got around
Aug 25, 2026 7:30 PMYour go to fragrance
Aug 23, 2026 10:07 AMThe magentic scent of blue hour (this email)
Aug 22, 2026 9:28 PMWe Think You'll Love This One
Aug 21, 2026 9:29 PMStill Looking For The One?
Aug 21, 2026 4:15 PMFind the scent that becomes yours

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