They Sent It

Subject: So brand NEW!

Soft knits, elevated dresses, instant outfit wins 🤎

Esther & Co.Monday, Jun 22, 2026 at 5:00 PM EasternKlaviyo
Esther & Co.Subject: So brand NEW!
Subject
Subject: So brand NEW!
Preview text
Soft knits, elevated dresses, instant outfit wins 🤎
From
customercare@esther.com.au
Sent
Mon Jun 22, 2026, 5:00 PM ET
Sent to
Australia (esther.com.au), estherandco.com
Size
46 KB
Images
15
Links
15, 1 of them buttons
Subject length
22 characters

Against Esther & Co.'s usual

Sent in its busiest hour, 5 PM, which holds 63% of its emails. The subject is 22 characters; its average is 26.

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From
Esther & Co. <[email protected]>
Subject
Subject: So brand NEW!
Date
Mon, 22 Jun 2026 21:00:23 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.esther.com.au
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.esther.com.au s=mtd1
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  1. from kl-203-24-8.kmta.shared.klaviyomail.com [170.203.24.8] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Jun 25, 2026 5:00 PMSubject: One jacket. Endless compliments.
Jun 24, 2026 5:00 PMYou'll wear these more than you think
Jun 22, 2026 7:45 PMNeed a hand? 🤝
Jun 22, 2026 5:00 PMSubject: So brand NEW! (this email)
Jun 21, 2026 5:47 PMYou were admiring this earlier 😍
Jun 20, 2026 5:00 PMPretty sure you need this knit 💕
Jun 18, 2026 5:00 PMIt's giving chic.

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