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In Defense of Doing Nothing

Turns out, doing less might actually do you some good.

EvnTuesday, Sep 29, 2026 at 8:02 AM EasternKlaviyo
EvnIn Defense of Doing Nothing
Subject
In Defense of Doing Nothing
Preview text
Turns out, doing less might actually do you some good.
From
info@evn-cbd.com
Brand
Evn
Sent
Tue Sep 29, 2026, 8:02 AM ET
Size
50 KB
Images
5
Links
10, 3 of them buttons
Subject length
27 characters

Against Evn's usual

Sent in the 8 AM hour, which holds 3% of its emails; 54% arrive in the 9 AM hour. The subject is 27 characters; its average is 28.

Email headers

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Subject
In Defense of Doing Nothing
Date
Tue, 29 Sep 2026 12:02:39 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.evn-cbd.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.evn-cbd.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 7, 2026 5:15 PM20% off ends tonight. Just saying.
Oct 6, 2026 9:06 AMNot on Amazon. Still 20% off.
Oct 2, 2026 9:07 AMAmerica Is Rethinking Happy Hour
Sep 29, 2026 8:02 AMIn Defense of Doing Nothing (this email)
Sep 25, 2026 9:09 AMA better kind of Friday night.
Sep 22, 2026 9:15 AMDeeper rest. Better mornings.
Sep 18, 2026 9:10 AMMango is back.

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