
eXpected Disappointment emails
eXpected Disappointment sends about 1 email a week through Klaviyo, most often on Thursday around 9 AM Eastern.
Early figures, based on 10 emails received from Jul 24 to Oct 13, 2026.
- ESP
- Klaviyo
- Emails a week
- about 1
- Busiest send time
- Thursdays at 9am ET
- Last sent
- 18 days ago · Oct 13
- Tracked since
- Jul 2026
- Emails collected
- 10
Recent emails
Oct 13, 2026 9:15 AM
How’s that “this is our year” going?
Oct 1, 2026 9:15 AM
Your country needs you. Apparently.
Sep 28, 2026 1:00 PM
New designs for people who know better (but go anyway)
Sep 10, 2026 9:30 AM
Yeah. About that. 😤
Sep 5, 2026 12:36 PM
We're Not Giving Up On You Yet
Sep 3, 2026 8:31 AM
Football Is Back! 😤
Recent subject lines
All subject linesSubject lines average 36 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 13, 2026 9:15 AM | How’s that “this is our year” going? | MID-OCTOBER. HOW ARE WE FEELING? The table is starting to take shape. Unfortunately, so is… | |
| Oct 1, 2026 9:15 AM | Your country needs you. Apparently. | Club Football Pauses. The Suffering Doesn't. Club Football Pauses. The Suffering Doesn't… | |
| Sep 28, 2026 1:00 PM | New designs for people who know better (but go anyway) | New Designs. Same Old Problems. New Designs. Same Old Problems. You said you were done… | |
| Sep 10, 2026 9:30 AM | Yeah. About that. 😤 | Proper Fans Deserve A Proper Shirt Remember That Feeling A Few Weeks Ago? The optimism?… | |
| Sep 5, 2026 12:36 PM | We're Not Giving Up On You Yet | Don't let this slip away -15% off to seal the deal | |
| Sep 3, 2026 8:31 AM | Football Is Back! 😤 | Football Is Back Football Is Back! A few weeks in and… yeah. We don't need to talk about… | |
| Aug 21, 2026 11:31 AM | New season, same disappointment? (new shirts though) | New Season Drop New Season. Same Expected Disappointment. The optimism doesn't last, but… | |
| Aug 2, 2026 2:44 AM | We're Not Giving Up On You Yet | Don't let this slip away -15% off to seal the deal |
Archive
View full archiveSeptember 2026 4 emails
View allNew designs for people who know better (but go anyway)
Sep 28, 2026 1:00 PM
Sep 10, 2026 9:30 AM
We're Not Giving Up On You Yet
Sep 5, 2026 12:36 PM
Sep 3, 2026 8:31 AM
When eXpected Disappointment sends
30% of its emails arrive in the 9 AM hour, with a second, smaller wave around 2 AM. Thursdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tue | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Wed | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Thu | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Fri | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| Sat | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sun | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2a | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 3a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8a | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 9a | 0 | 1 | 0 | 2 | 0 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11a | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 12p | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| 1p | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10p | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 11p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 2 emails)
Based on 10 emails received from Jul 24 to Oct 13, 2026. Times in US Eastern. How we collect · When all brands send
How often eXpected Disappointment sends
The two complete months so far had 2 and 4 emails.
- Busiest month
- Sep 2026, 4
- Quietest month
- Aug 2026, 2
- Busiest day
- Thursday, 3
- Quietest day
- Wednesday, 0
About eXpected Disappointment
- ESP
- Klaviyo
- Tracked since
- Jul 2026
- Emails collected
- 10
- Emails a week
- about 1
- Last sent
- Oct 13, 2026
- Sends from
- hello@
hello.expecteddisappointment.com - Subject length
- 36 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
| Klaviyo | about 1 | Wednesday | Oct 31, 2026 | Klaviyo · about 1 a week · busiest Wednesday · last sent Oct 31, 2026 | |||
| Klaviyo | about 1 | Sunday | Oct 16, 2026 | Klaviyo · about 1 a week · busiest Sunday · last sent Oct 16, 2026 | |||
| Abolitionists Rising Gear Storeabolition.shop | Klaviyo | about 1 | Tuesday | Oct 20, 2026 | Klaviyo · about 1 a week · busiest Tuesday · last sent Oct 20, 2026 |





