Yeah. About that. 😤

Preview text: Proper Fans Deserve A Proper Shirt Remember That Feeling A Few Weeks Ago? The optimism?…

Thursday, Sep 10, 2026 at 9:30 AM EasternKlaviyo

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Subject: Yeah. About that. 😤
Preview text: Proper Fans Deserve A Proper Shirt Remember That Feeling A Few Weeks Ago? The optimism?…
From: hello@hello.expecteddisappointment.com
Brand: eXpected Disappointment
ESP: Klaviyo
Sent: Thu Sep 10, 2026, 9:30 AM ET
Size: 15 KB
Images: 6
Links: 6, 6 of them buttons
Subject length: 19 characters

Against eXpected Disappointment's usual

Sent in its busiest hour, 9 AM, which holds 25% of its emails. The subject is 19 characters; its average is 36.

	Oct 13, 2026 9:15 AM	How’s that “this is our year” going?
	Oct 1, 2026 9:15 AM	Your country needs you. Apparently.
	Sep 28, 2026 1:00 PM	New designs for people who know better (but go anyway)
	Sep 10, 2026 9:30 AM	Yeah. About that. 😤 (this email)
	Sep 5, 2026 12:36 PM	We're Not Giving Up On You Yet
	Sep 3, 2026 8:31 AM	Football Is Back! 😤
	Aug 21, 2026 11:31 AM	New season, same disappointment? (new shirts though)