25% off everything ends tonight (but the $25+ deals are not over)

Use this example
- Subject
- 25% off everything ends tonight (but the $25+ deals are not over)
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Wed Nov 12, 2025, 8:08 PM ET
- Size
- 144 KB
- Images
- 46
- Links
- 55, 2 of them buttons
- Subject length
- 65 characters
Against Express's usual
Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 65 characters; its average is 44.
Sent just before and after
| Nov 13, 2025 8:04 PM | Let’s get festive! $49+ all sweater dresses & $69+ all suit separates (+ EXTRA 15% off for Insiders) | |
| Nov 13, 2025 3:02 PM | More the merrier: $49+ ALL SWEATERS | |
| Nov 13, 2025 11:32 AM | STARTS TODAY ♥️ Best Friends & Family Sale ♥️ | |
| Nov 12, 2025 8:08 PM | 25% off everything ends tonight (but the $25+ deals are not over) (this email) | |
| Nov 12, 2025 3:21 PM | Social season has arrived 🥂 100s of deals $25+ | |
| Nov 12, 2025 11:21 AM | Last day for 25% off everything online! | |
| Nov 11, 2025 7:54 PM | Insider exclusive ends soon! EXTRA 11% OFF EVERYTHING |
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