30-50% off the shirts we’re really feeling right now + $10 Express Cash

ExpressThursday, May 22, 2025 at 3:21 PM EasternMailchimp
Express30-50% off the shirts we’re really feeling right now + $10 Express Cash
Subject
30-50% off the shirts we’re really feeling right now + $10 Express Cash
From
express@b.express.com
Brand
Express
Sent
Thu May 22, 2025, 3:21 PM ET
Size
162 KB
Images
48
Links
61, 1 of them buttons
Subject length
71 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 71 characters; its average is 44.

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Sent just before and after

May 23, 2025 7:57 PMFriendly PSA! You have $10 Express Cash
May 23, 2025 3:06 PM30-50% off the only shorts you need + $10 Express Cash
May 23, 2025 11:06 AMSALE ON SALE! 50% OFF + EXTRA 30% OFF
May 22, 2025 3:21 PM30-50% off the shirts we’re really feeling right now + $10 Express Cash (this email)
May 22, 2025 11:12 AMAaaaand go! 30-50% OFF summer styles starts now (+ $10 Express Cash)
May 21, 2025 2:50 PM$10 Express Cash | $25+ essentials when you buy 2 or more
May 21, 2025 11:13 AMNew shades to add to your suit collection (+ $10 Express Cash)

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