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40% off, 50% off or 60% off?

ExpressMonday, Sep 23, 2024 at 11:01 AM EasternMailchimp
Express40% off, 50% off or 60% off?
Subject
40% off, 50% off or 60% off?
From
express@b.express.com
Brand
Express
Sent
Mon Sep 23, 2024, 11:01 AM ET
Size
119 KB
Images
33
Links
46, 2 of them buttons
Subject length
28 characters

Against Express's usual

Sent in its busiest hour, 11 AM, which holds 29% of its emails. The subject is 28 characters; its average is 44.

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Sent just before and after

Sep 25, 2024 11:18 AMLAST DAY! Buy More, Save More
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Sep 23, 2024 11:01 AM40% off, 50% off or 60% off? (this email)
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Sep 22, 2024 11:05 AMBottom line? Your wardrobe needs these
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