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40% off sitewide | NEW! The color of summer

ExpressWednesday, Apr 24, 2024 at 3:01 PM EasternMailchimp
Express40% off sitewide | NEW! The color of summer
Subject
40% off sitewide | NEW! The color of summer
From
express@b.express.com
Brand
Express
Sent
Wed Apr 24, 2024, 3:01 PM ET
Size
159 KB
Images
48
Links
68, 1 of them buttons
Subject length
43 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 43 characters; its average is 44.

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Sent just before and after

Apr 25, 2024 11:16 AM40% off sitewide | If summer was a suit
Apr 25, 2024 8:14 AMNEW STYLE STEALS 🌟 $19.95 all Body Contour tops | $19 all men's graphics
Apr 24, 2024 8:01 PMONLINE EXCLUSIVE: 40% off tops for every day
Apr 24, 2024 3:01 PM40% off sitewide | NEW! The color of summer (this email)
Apr 24, 2024 11:17 AMHave you seen what's 40% off? 👀
Apr 23, 2024 8:26 PMGotta cut loose 💃🕺
Apr 23, 2024 3:24 PMSee what's 40% off & picked just for you...

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