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40% off + the 1MX shirt style guide

ExpressThursday, Apr 18, 2024 at 8:25 PM EasternMailchimp
Express40% off + the 1MX shirt style guide
Subject
40% off + the 1MX shirt style guide
From
express@b.express.com
Brand
Express
Sent
Thu Apr 18, 2024, 8:25 PM ET
Size
152 KB
Images
44
Links
63, 1 of them buttons
Subject length
35 characters

Against Express's usual

Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 35 characters; its average is 44.

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Sent just before and after

Apr 19, 2024 3:07 PMNEW to sale & all an extra 50% off!
Apr 19, 2024 11:56 AM40% OFF SITEWIDE | Your new season wardrobe
Apr 19, 2024 8:16 AMJust what your cal' asked for...
Apr 18, 2024 8:25 PM40% off + the 1MX shirt style guide (this email)
Apr 18, 2024 3:44 PMNew-season jeans to wear now (all 40% off online)
Apr 18, 2024 11:14 AMThe best short-sleeve shirts to wear now
Apr 18, 2024 8:14 AM50% OFF DRESSES + 40% OFF EVERYTHING ELSE

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