They Sent It

80% OFF = time to Sunday scroll ⭐

ExpressSunday, May 26, 2024 at 7:54 PM EasternMailchimp
Express80% OFF = time to Sunday scroll ⭐
Subject
80% OFF = time to Sunday scroll ⭐
From
express@b.express.com
Brand
Express
Sent
Sun May 26, 2024, 7:54 PM ET
Size
156 KB
Images
45
Links
67, 1 of them buttons
Subject length
33 characters

Against Express's usual

Sent in the 7 PM hour, which holds 3% of its emails; 29% arrive in the 11 AM hour. The subject is 33 characters; its average is 44.

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Sent just before and after

May 27, 2024 8:02 PMFINAL HOURS ⚡ 80% OFF SELECT STYLES ⚡
May 27, 2024 11:27 AM40-70% OFF sitewide is about to leave without you...
May 27, 2024 8:10 AM70% OFF? Sweet 🍦
May 26, 2024 7:54 PM80% OFF = time to Sunday scroll ⭐ (this email)
May 26, 2024 3:21 PMStarts at 6 p.m. 🚨 80% OFF SELECT STYLES ONLINE
May 26, 2024 11:15 AMJust in: 40-70% off polos that feel like summer
May 26, 2024 8:10 AMCONFIRMED: $24 all shorts + 50% off everything else

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