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APP EXCLUSIVE: Extra 10% off everything

ExpressMonday, Oct 27, 2025 at 4:09 PM EasternMailchimp
ExpressAPP EXCLUSIVE: Extra 10% off everything
Subject
APP EXCLUSIVE: Extra 10% off everything
From
express@b.express.com
Brand
Express
Sent
Mon Oct 27, 2025, 4:09 PM ET
Size
144 KB
Images
47
Links
54, 1 of them buttons
Subject length
39 characters

Against Express's usual

Sent in the 4 PM hour, which holds 3% of its emails; 29% arrive in the 11 AM hour. The subject is 39 characters; its average is 44.

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Sent just before and after

Oct 28, 2025 3:08 PMIf you buy one sweater this season… | Extra 10% off in the app
Oct 28, 2025 11:07 AMThe bomber reimagined | Up to 40% off + EXTRA 10% off in-app
Oct 27, 2025 8:05 PMThe suits that stole the show
Oct 27, 2025 4:09 PMAPP EXCLUSIVE: Extra 10% off everything (this email)
Oct 27, 2025 10:51 AMUp to 40% off | It’s officially the SEASON OF THE SUIT
Oct 26, 2025 8:04 PMFINAL HOURS! $15+ markdowns are on their way out
Oct 26, 2025 3:03 PMEssential fall sweaters

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