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But first, SALE: extra 50% off clearance

ExpressFriday, Apr 26, 2024 at 3:00 PM EasternMailchimp
ExpressBut first, SALE: extra 50% off clearance
Subject
But first, SALE: extra 50% off clearance
From
express@b.express.com
Brand
Express
Sent
Fri Apr 26, 2024, 3:00 PM ET
Size
141 KB
Images
42
Links
62, 2 of them buttons
Subject length
40 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 40 characters; its average is 44.

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Sent just before and after

Apr 27, 2024 11:13 AMFresh washes. 5-star fits. (& 40% off online!)
Apr 27, 2024 8:14 AM40% OFF EVERYTHING on now + major Style Steals from $19
Apr 26, 2024 8:22 PMYour turn to serve 🎾 (+ 40% off everything)
Apr 26, 2024 3:00 PMBut first, SALE: extra 50% off clearance (this email)
Apr 26, 2024 11:05 AMYou scored 40% off new arrivals online
Apr 26, 2024 8:14 AM📢 $29.95 all Portofino Shirts + men's short-sleeve shirts
Apr 25, 2024 8:10 PM40% off summer’s trending sweater polos

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