Final hours… 40% off sitewide ends SOON ⏲

ExpressMonday, Mar 11, 2024 at 8:16 PM EasternMailchimp
ExpressFinal hours… 40% off sitewide ends SOON ⏲
Subject
Final hours… 40% off sitewide ends SOON ⏲
From
express@em.express.com
Brand
Express
Sent
Mon Mar 11, 2024, 8:16 PM ET
Size
98 KB
Images
51
Links
56, 2 of them buttons
Subject length
41 characters

Against Express's usual

Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 41 characters; its average is 44.

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Sent just before and after

Mar 12, 2024 8:16 PM4 shirts on the spring menu—starting from $25 online
Mar 12, 2024 3:07 PMALL-NEW SPRING ARRIVALS ARE HERE!
Mar 12, 2024 11:14 AM$15+ ALL TOPS | Starts today!
Mar 11, 2024 8:16 PMFinal hours… 40% off sitewide ends SOON ⏲ (this email)
Mar 11, 2024 3:16 PM40% OFF ONLINE EXTENDED | TOP DROP: perfect polos in premium fabric
Mar 11, 2024 11:19 AMBONUS DAY! 40% off everything online is still on
Mar 10, 2024 7:59 PMFINAL CALL for extra 60% off clearance online ☀️🍃

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