They Sent It

Friday + a summer sale = 🤩

ExpressFriday, Aug 23, 2024 at 3:23 PM EasternMailchimp
ExpressFriday + a summer sale = 🤩
Subject
Friday + a summer sale = 🤩
From
express@b.express.com
Brand
Express
Sent
Fri Aug 23, 2024, 3:23 PM ET
Size
133 KB
Images
38
Links
53, 1 of them buttons
Subject length
26 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 26 characters; its average is 44.

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Sent just before and after

Aug 25, 2024 11:28 AMEnd of summer price drops 🤑
Aug 24, 2024 3:13 PMThe jeans every guy is after right now
Aug 24, 2024 11:23 AM$15+ ALL CLEARANCE TOPS
Aug 23, 2024 3:23 PMFriday + a summer sale = 🤩 (this email)
Aug 23, 2024 11:16 AMThe 3 shirts every guy should own
Aug 22, 2024 8:31 PMStyle for the office or the golf course
Aug 22, 2024 3:18 PM$30 shorts for Labor Day weekend

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