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HAPPY HOUR FLASH SALE IS A GO

ExpressThursday, Oct 2, 2025 at 1:58 PM EasternMailchimp
ExpressHAPPY HOUR FLASH SALE IS A GO
Subject
HAPPY HOUR FLASH SALE IS A GO
From
express@b.express.com
Brand
Express
Sent
Thu Oct 2, 2025, 1:58 PM ET
Size
166 KB
Images
52
Links
64, 1 of them buttons
Subject length
29 characters

Against Express's usual

Sent in the 1 PM hour, which holds under 1% of its emails; 29% arrive in the 11 AM hour. The subject is 29 characters; its average is 44.

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Sent just before and after

Oct 3, 2025 2:59 PMBOGO 50% off + extra $75 off + $10 Express Cash | Textured sweaters + jeans
Oct 3, 2025 11:01 AMBOGO 50% off THE must-have merino ($10 Express Cash + up to $100 off)
Oct 2, 2025 7:55 PMGone in a flash! 70% off markdowns online ends tonight
Oct 2, 2025 1:58 PMHAPPY HOUR FLASH SALE IS A GO (this email)
Oct 2, 2025 10:01 AMSTARTS TODAY! BOGO 50% off everything + extra $75 off $200 + $10 Express Cash
Oct 1, 2025 3:04 PMUse $10 Express Cash on easy fall outfits that do it all
Oct 1, 2025 11:07 AMEveryone’s new favorite cardigan 👀

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