HARD LAUNCH: Spring 2026

ExpressSaturday, Jan 3, 2026 at 3:18 PM EasternMailchimp
ExpressHARD LAUNCH: Spring 2026
Subject
HARD LAUNCH: Spring 2026
From
express@b.express.com
Brand
Express
Sent
Sat Jan 3, 2026, 3:18 PM ET
Size
154 KB
Images
51
Links
57, 1 of them buttons
Subject length
24 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 24 characters; its average is 44.

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Sent just before and after

Jan 4, 2026 8:10 PMHours left for extra 30% off clearance…
Jan 4, 2026 10:56 AMOne. Day. Only. EXTRA 30% OFF CLEARANCE!
Jan 3, 2026 7:36 PMJust a few hours left…
Jan 3, 2026 3:18 PMHARD LAUNCH: Spring 2026 (this email)
Jan 3, 2026 11:23 AMONE DAY ONLY! It’s a sweater sale: 50-60% OFF
Jan 2, 2026 8:02 PM🌹 Roses are red, these ‘fits are fire 🔥
Jan 2, 2026 2:57 PMPower dressing: $69 all Editor Pants | $99 topcoats for him

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