They Sent It

It doesn’t get better than 50% off

ExpressSaturday, Sep 14, 2024 at 3:17 PM EasternMailchimp
ExpressIt doesn’t get better than 50% off
Subject
It doesn’t get better than 50% off
From
express@b.express.com
Brand
Express
Sent
Sat Sep 14, 2024, 3:17 PM ET
Size
131 KB
Images
37
Links
53, 1 of them buttons
Subject length
34 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 34 characters; its average is 44.

Report this email

Sent just before and after

Sep 16, 2024 11:24 AM50% off so many good styles
Sep 15, 2024 2:58 PMExtra 40% off clearance is still on!
Sep 15, 2024 10:56 AMYour outfit’s step 1, every time
Sep 14, 2024 3:17 PMIt doesn’t get better than 50% off (this email)
Sep 14, 2024 11:08 AMShirts for in-between seasons
Sep 13, 2024 3:26 PMExtra 40% off clearance
Sep 13, 2024 11:24 AMDenim styling 101

More from Express

All Express emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.