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It's not summer without these (40% off!) printed shirts

ExpressMonday, Apr 22, 2024 at 3:09 PM EasternMailchimp
ExpressIt's not summer without these (40% off!) printed shirts
Subject
It's not summer without these (40% off!) printed shirts
From
express@b.express.com
Brand
Express
Sent
Mon Apr 22, 2024, 3:09 PM ET
Size
138 KB
Images
39
Links
59, 1 of them buttons
Subject length
55 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 55 characters; its average is 44.

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Sent just before and after

Apr 23, 2024 8:26 PMGotta cut loose 💃🕺
Apr 23, 2024 3:24 PMSee what's 40% off & picked just for you...
Apr 23, 2024 11:50 AM40% OFF EVERYTHING ENDS SOON
Apr 22, 2024 3:09 PMIt's not summer without these (40% off!) printed shirts (this email)
Apr 22, 2024 11:14 AMNEW DROP! 60% off so many styles
Apr 21, 2024 8:08 PM🤸 LAST CALL! Extra 60% off clearance ends @ midnight 🤸
Apr 21, 2024 11:14 AMGoing fast: 40% off everything online

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