They Sent It

IT'S ON: 30-70% OFF SITEWIDE

ExpressThursday, May 16, 2024 at 8:35 PM EasternMailchimp
ExpressIT'S ON: 30-70% OFF SITEWIDE
Subject
IT'S ON: 30-70% OFF SITEWIDE
From
express@b.express.com
Brand
Express
Sent
Thu May 16, 2024, 8:35 PM ET
Size
147 KB
Images
42
Links
62, 2 of them buttons
Subject length
28 characters

Against Express's usual

Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 28 characters; its average is 44.

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Sent just before and after

May 17, 2024 3:09 PMFriday mood 🤝 this sale
May 17, 2024 11:14 AM30-70% off everything LIVE NOW
May 17, 2024 8:14 AM❗ 40% OFF ALL DRESSES & MEN'S SHORT-SLEEVE SHIRTS ❗
May 16, 2024 8:35 PMIT'S ON: 30-70% OFF SITEWIDE (this email)
May 16, 2024 4:30 PMSet an alarm...30-70% OFF STARTS @ 6 P.M. 🚨
May 16, 2024 11:23 AMStarts today! 30% OFF 1 | 40% OFF 2 | 50% OFF 3+
May 16, 2024 8:13 AMEnjoy 30-60% off new arrivals!

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